MONZA 02/11/2017.

White Rabbit, the Italian startup that has succeeded in developing a sophisticated software suite containing 80,000 lines of code – more than you need to fly a space shuttle – will be one of the leading firms at Web Summit, taking place in Lisbon from 6th to 9th November.

The youthful Software and Marketing Automation firm, headed by Fabrizio Barbarossa, whose software can make online business easier and more streamlined, will travel to Portugal to take part in one of the world’s most important events in its capacity as a Beta startup.

The firm’s Beta startup classification refers to startups that are larger and more structured than those in the category Alpha, and White Rabbit can boast of being the only Beta firm representing Italy at the event.

The Web Summit in Lisbon is one of the largest technology fairs in the world, with over 60,000 participants including startups, investors, CEOs and influencers from top tech firms and politicians, as well as almost 20,000 firms from 165 countries (Facebook, Amazon, Google and Coca Cola among others), and the three-day event will be an excellent opportunity for growth and networking for White Rabbit.

The White Rabbit suite allows users to link and manage websites, e-commerce platforms and social profiles such as Facebook, Twitter and Instagram, but also to analyse user behaviour in real time and acquire profiled information on followers, prospects and customers.

White Rabbit promises its clients that it will work on the Holy Grail of Business: more customers and higher turnover. The first clients have already achieved this sought-after outcome, thanks to a deep understanding of their customer base and more effective work on this essential business ‘capital’.

White Rabbit can calculate and estimate a firm’s so-called ‘Happy Index’, in other words end customers’ presumed score in terms of happiness and satisfaction, guiding the firm towards a new “satisfaction economy” preparatory to an actual increase in turnover.

“White Rabbit’s aim”, Barbarossa emphasises, “is not merely to develop software, but above all to distribute the wellbeing of this new economy to all small and medium-sized firms by equipping them with the methodologies used by larger web players. Quickly and easily. Consequently the real goal is to increase online revenue and take advantage of the digital revolution to maximise earning opportunities, employment and the international development of Italian firms“.

A demo version can be requested on the website

Fabrizio Barbarossa is CEO of White Rabbit and the author of “Google Marketing” with Franco Angeli; he is also a Senior Lecturer on the Digital Masters course at Sole 24 Ore Business School.

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