Customer Data Platform: advantages (and comparisons)

How do CDPs work? Are they really conquering the market? And why? Let’s see it...

What is a Data Management Platform (and how does it work)?

How technology support is changing the world of marketing and communication: what is a Data...

What is a Customer Data Platform (CDP) and how it works

Not all marketers are familiar with this new technology, yet it is gaining acclaim (and...

Differentiated marketing: what it is and what it is for

The importance of differentiated marketing in the digital age: how does the relationship with the...

A new era: Brand and Customer Analysis

Banners, announcements, emails and new trends. From personalized advertising to other strategies: the advantages of...

Web ecosystem: how to do business effectively

The evolution of communication strategies: when a site and social pages can no longer be...

Why should every company do Content Marketing

Consolidated realities, lower costs and great impact: a journey through the benefits of Content Marketing...

Why it is important to integrate eCommerce and CRM

Untangling between customer, prospect and follower has never been so easy: here is a path...

Customer Success 2.0: the CSM for growth

Insights from McKinsey’s report : an overview of one of the most current topics on...

Why integrate a site to a CRM

From data archiving to customer classification: what is a customer relationship management? As many of...

Why integrate Landing Page with a CRM

Usually, Landing   they aim to maximize lead generation, ie the acquisition of contacts. But...

How and why to integrate email marketing and CRM

Linking email marketing and CRM software creates new potential for your communication campaigns to prospects...

Email marketing and customer engagement

Here are seven reasons why you should start (seriously) implementing an email marketing campaign Maybe...

A new era: Brands and customer analysis

Banners, announcements, emails and new trends: from personalized advertising to other strategies. Here are all...

Customer Experience: what it is and how it is measured

A very broad concept that encompasses all the relationships between a company and a customer:...

How to make an effective eCommerce

A series of useful tips to better plan and implement your online sales activities In...

Get more customers with Marketing Automation

Short journey through a new technology increasingly central to eBusiness strategies In recent times, one...

How to capture data from social networks and classify customers

Two limits of Facebook Insights: what more could you ask of this already formidable tool?...

CRM and eCommerce management

A CRM (or Customer Relationship Management ) is a system for managing relationships with customers....

What is a Social CRM and what is it for?

How to improve, archive and manage relationships with customers that derive from your social pages...

Integrated marketing: how it works and what you need to know

How to integrate media, sources and contacts from all the tools and channels of an...

Connect your Social Networks and share on multiple platforms

A multi-channel communication is an essential choice for capturing the most of their audience. The...

The 104 Things You can do with White Rabbit: an introductory article

WHITE RABBIT gets born with the aim of giving to the user the opportunity of...

104 Things You can do with White Rabbit:“Website and E-Commerce” Section

WHITE RABBIT gets born with the aim of giving to the user the opportunity of...

104 Things you can do with White Rabbit: "Collaboration Tools" Section

WHITE RABBIT gets born with the aim of giving to the user the opportunity of...